Your confusing website is costing you. Let's fix it, fast.

Your website should be your brand's best impression, not a confusing maze for customers. Blahaus helps brands sharpen their positioning, align their messaging and improve the customer experience, all in a couple of weeks.

"Blahaus helped define what we do so clearly that it felt like a lightbulb moment. Our website is clearer, we know who we're targeting and our customers seem to understand exactly what we do. It's a breath of fresh air."
Amelia - Rhymey

Is your website causing confusion?

We're burning through our ad budget, with lacklustre results.

We post everyday, nobody engages!

We're getting heaps of traffic, but hardly anyone buys...

When we do get sales, they never seem to come back.

We're honestly not sure we're targeting the right people.

We struggle to clearly explain what we do, it changes every time.

Sound familiar?

Then you've got a clarity problem.

Today's customers are tough to impress, they're often looking for a reason not to trust you. In fact, research shows you've only got 10-20 seconds to convince customers you're worth their time.

So when they see confusing statements, vague claims and a convoluted website, they run away.

Ok, so how do we fix it?

We focuses on two core pillars to help build the foundations of a trustworthy, memorable brand:

A Clear Message

We audit your brand's positioning and rewrite key website copy so visitors immediately understand who it's for, what it does, and why it's different.

A Frictionless Experience

We identify where visitors get lost, confused, or hit unnecessary resistance on your website. Giving you simple, actionable steps to improve your customer's experience.

Clarity in weeks, not months.

No filler, no jargon, no wordy reports that sit in your Google Drive.

Just the stuff that moves the needle, delivered a-sync and ASAP.

1

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Getting started

You
After purchase, we'll email you a survey to fill out & provide relevant brand / product information.
Us
Once we've received your completed survey, we'll get to work.
- Optional - We can always jump on a quick call if you feel the need to provide us with additional info.

2

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Work work work work work...

Us
We begin developing your "Positioning Snapshot", which is our interpretation of your Brand's / Product's current positioning strategy based on what we can deduce from information available to the general public. With some light market research, we'll provide recommendations on what we would change and the rationale behind it.
You
Review Point - You review the Positioning Snapshot and provide feedback and a decision on direction before we proceed.
Us
With the approved Positioning Snapshot we complete your remaining deliverables in line with this refined positioning strategy.

3

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Delivery

Us
We handover your deliverables for you to review, accompanied by a Loom video to explain everything!
You
Rejoice and celebrate having received actionable feedback that you can easily implement to begin improving clarity and building brand trust. Hooray!
- Optional Copy Revision - We provide one round of copy revision if you have any bits you'd like to refine. This is provided post-delivery and is usually turned around within the following week depending on your feedback speed.

Services

Our services are delivered asynchronously, this low-touch process means we can deliver faster. However if you have questions at any point we're always happy to jump on a call.

Homepage
Positioning

$4,490
Delivered in 2 weeks*
For brands looking to get clarity on their Homepage's positioning, messaging and customer experience.
We review your current strategic brand positioning...
... then we develop potential positioning adjustments for you to review and decide on a final approach.
With that, we'll wireframe your homepage copy, with messaging directly aligned to your refined positioning strategy.
Finally we do a lightweight whole-of-website navigation and UI audit to ensure your customer experience is bueno.
Oh, and you'll receive a Loom explainer video outlining all deliverables and recommendations.
Start Now
Not ready to start right away?
Let's chat

Product
Positioning

$3,250
Delivered in 2 weeks*
For brands looking to (re)position a single product or service.
We review your current product positioning...
... then we develop potential positioning adjustments for you to review and decide on a final approach.
We'll produce a product messaging wireframe with ready-to-implement copy for high impact sections of your product page.
Finally we provide a lightweight UX audit of your product page.
All wrapped up with a Loom explainer video outlining all deliverables and recommendations.
Start Now
Not ready to start right away?
Let's chat
*Delivery timelines are guides, they depend on current workloads and your response times.

Looking for other brand & product strategy services?

Let's Chat

Frequently Asked Questions

Have a question? Flick us an email.

Does it really only take 2 weeks?

Our asynchronous process enables us to turn work around faster. Without the need for administration, planning and attending meetings we can spend more time making instead of managing.

Final delivery times do depend on our current workloads, public holidays, when we receive your survey and how quick you are to respond to decision points.

What about my socials, assets and other touchpoints?

We believe that your website should be your "gold standard positioning", not only for your customers but for you and your team too. Working as a reference to align your team or delivery partners when developing other assets and touchpoints.

Do you redesign my website?

We don't, typically businesses already have delivery partners (or manage these assets themselves). We deliver ready-to-implement copy and simple, functional change recommendations that can either be implemented yourself or handed off to your delivery partners.

If you need assistance with any implementation, let us know, we've got a bunch of awesome partners we can recommend.

I feel like I'm outgrowing my current audience, can you help?

What a great problem to have, and yes, we can help. Positioning is never "set and forget", a core step in successful growth is redefining your positioning to encompass new target markets. Our positioning process works just as well for your first, second or tenth strategic assessment.

Why is positioning important? Wouldn't I be better off spending this money on ads?

Marketing without clearly defined positioning is like trying to play darts blindfolded. Sure you might hit occasionally, but you're probably gonna miss a lot too...

Put simply, by defining your position in the market clearly, you're able to better target your marketing efforts towards people who are more likely to resonate with your brand's messaging, building a familiar, trustworthy relationship, ideally resulting in them buying what you're selling.

Why should I work with you over a full-service agency?

If you need the comprehensive suite of services offered by an agency, then you shouldn't work with us. We're happy to point you in the right direction of some heavy-hitters should you need it.

However, if you're specifically looking to take a granular, tailored approach to better understanding what makes your brand or product unique, who it's for and why it matters - then we might be right for each other.

Is this Conversion Rate Optimisation?

No, this is strategic brand alignment aimed at building sustainable, memorable and trustworthy businesses for the long haul.

Whilst many of the changes we make and recommend can lead to changes in your conversion rates, we don't guarantee or make any claims around increasing your conversions.

Our changes are aimed at adapting and streamlining your positioning to better suit your preferred target audience, so they resonate with what you say and what you do.

If you have the depth and breadth of data required for meaningful CRO, and feel your brand is already communicating clearly with its target market, then we recommend you go with a good CRO agency instead.