Your confusing brand messaging is costing you.

We help growth-focused brands nail down what makes them different with a unique positioning strategy, then put it to work with laser-focused messaging across their digital presence.

How It Works
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"Blahaus helped define what we do so clearly that it felt like a lightbulb moment. Our website is clearer, we know who we're targeting and our customers seem to understand exactly what we do. It's a breath of fresh air."
Amelia - Rhymey

Hey, we're Blahaus.

We're a brand-led positioning consultancy that helps service-based companies earn customer trust and create a consistent brand presence in a world where standing out isn't a nice-to-have, it's a necessity.

Why positioning strategy?

Because before you talk about redesigns, marketing or scaling, you need to answer a crucial question - why would anyone choose you over the competition?

Building a positioning strategy that answers this question is deceptively hard, without it you're left with generic, scattered marketing that attracts the wrong clients (or none at all).

That's why we love it. It's a fundamental driver of successful companies that helps everything else click into place.

Why brand-led?

We base our strategy in consumer behaviour, buyer psychology and most importantly, your brand's DNA. We're hyper-focused on understanding what makes your brand unique, so that we can build a consistent, compelling experience for customers that actively builds trust and purchase intent.

Brand-led positioning is built for the long game, aimed at developing a deep level of trust and recognition that can't be matched by tricky marketing tactics or discount offers. We prefer to make the stuff people remember you for.

Why Blahaus?

Unlike full-service agencies or multi-disciplinary consultants, we don't offer a swathe of overwhelming offerings that are designed to tell you everything you're doing is wrong.

We start with our positioning strategy, designed to build the fundamental elements behind a successful, memorable and trustworthy brand. Then we'll give you access to our range of ongoing services.

Do I need help with my Positioning?

You struggle to clearly explain what you do and who it's for.
Potential customers just don't get it, their confusion leads to distrust.
You're marketing to everyone but no one seems to care.
It feels like you're throwing your money in the bin.
You're getting decent web traffic, but conversion rates are still low.
Your website feels confusing, and your messaging vague.
You're just not sure where to spend your energy.
You lack direction and need a clear, actionable roadmap to get your brand back on track.
Sound familiar?

If so, then no number of logo redesigns or new fonts is going to fix it.

You need clarity on your Positioning. On what you do. On who you're talking to. On why anyone should care.

If you're sick of failing to fix bad sales with flashy content, we'll help fix your positioning in just a few weeks.

How We Work

Blahaus is a very small consultancy and that's by design.

We stay small so we can focus on providing high quality work for a limited number of clients.

Intro Call

We'll have a (no obligation) 20min chat to talk through your current challenges, what you're looking to achieve and if we're the right people to be helping you. If both sides are happy, we'll move ahead with the project.

Audit

We analyse your socials, website, email sequences, marketing campaigns and competitors to assess your current brand positioning and customer journey.

Positioning Strategy Intensive

We work directly with your leadership team over two online sessions to clarify your brand’s strategic position in the market, giving you a tangible, easy to use framework to consistently execute your distinctive narrative across all touchpoints.

Implementation

Once we've built your new strategy, we'll do two things:

1. Rewrite the high-impact sections of your customer-facing touchpoints with professional grade copy to be implemented immediately or handed off to delivery partners.

2. Outline functional changes you can make to your customer journey to ensure a seamless experience that clearly reflects your brand’s new strategy.

(Optional) Strategy Monitoring & Refinement

Staying aligned is just as important as having a direction, so we're here to help keep you building that consistent brand presence.

Our strategic monitoring includes unlimited asset review, direct email advisory (and meetings if you need that face-to-face time), plus an allotment of hours for short-form copywriting.

Pricing

We work with a very limited number of clients each month, so we can spend more time focusing on you, not on employing account managers.

Brand Positioning Intensive
$4,490AUD
Development & implementation of your unique Positioning & Messaging strategy in 2 weeks.
Brand Positioning Audit
Customer & Competitor Analysis
Positioning & Messaging Strategy
Wireframed Copy for Key Website sections
Functional Website Recommendations
Future Messaging Implementation Roadmap
Let's Chat
Brand Positioning & Messaging
$7,900AUD
Development of a top-down brand-led positioning & messaging strategy.
Alignment of brand story incl. purpose, values and mission.
Customer & Competitor Analysis
Unique Narrative-based Positioning & Messaging Strategy
Touchpoint Messaging Alignment Audit
Verbal Identity
Touchpoint Implementation Strategy
Copy Wireframes for your chosen Touchpoints*
Book a Call
*The final number of touchpoitns chosen will influence the total price.

Frequently asked questions

Have a different question? Flick us an email and we'll get back to you within a day or two.

Let's Chat
How long does this process take?

Between 2-3 weeks depending on availability.

Do you do the website development?

We don't, typically businesses already have delivery partners (or manage these assets themselves). We deliver ready-to-implement copy and simple, functional change recommendations that can either be implemented yourself or handed off to your delivery partners.

If you need assistance with any implementation, let us know, we've got a bunch of awesome partners we work with.

I feel like I'm outgrowing my current audience, can you help?

What a great problem to have, and yes, we can help. Positioning is never "set and forget", a core step in successful growth is redefining your positioning to encompass new target markets. Our positioning process works just as well for your first, second or tenth strategic assessment.

Why is positioning important? Wouldn't I be better off spending this money on ads?

Marketing without clearly defined positioning is like trying to play darts blindfolded. Sure you might hit occasionally, but you're probably gonna miss a lot too...

Put simply, by defining your position in the market clearly, you're able to better target your marketing efforts towards people who are more likely to resonate with your brand's messaging, and ideally buy what you're selling.

Why should I work with you over a full-service agency?

If you need the comprehensive suite of services offered by an agency, then you shouldn't work with us. We're happy to point you in the right direction of some heavy-hitters should you need it.

However, if you're specifically looking to take a granular, tailored approach to better understanding what makes your brand unique, who it's for and why it matters - then we might be right for each other.

Do you offer any other services?

We do, but we don't offer those unless we've built your positioning strategy. So we can chat about it later.

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